sEGA | LAMBOGHINI
Results
Instagram Performance: The campaign generated record-breaking engagement, rapidly amplifying both Sega’s and Lamborghini’s brand narratives during a high-visibility sporting event.
Comments
likes
Shares
Project Overview
Client: SEGA
Production Partner: Boat Studios
Brand Partner: Lamborghini
Activation: Bologna vs Milan football match, Italy
Key Vehicles: Lamborghini Revuelto, wrapped in Sonic and Knuckles artwork
Objectives
-
Leverage the brand power of Sonic, Knuckles, and Lamborghini with engaging, shareable content to celebrate Sega’s partnership with Lamborghini.
-
Deliver rapid, high-impact digital content for the Bologna vs Milan game, maximizing real-time audience engagement across Lamborghini’s Instagram and other digital channels.
-
Provide both internal and external case study films and a photo album to support ongoing marketing for all brands involved.
Execution
Creative Concept: Boat Studios wrapped a new Lamborghini Revuelto with a special Sonic and Knuckles livery, making the supercar a show-stopping centerpiece at the Bologna vs Milan football match.
Production Approach: Boat Studios stationed teams for on-the-ground, real-time shooting and editing, enabling posts to go live on Lamborghini’s Instagram page within hours of the event.
Assets Delivered:
-
-
Same-day video edits and social content
-
High-resolution photo album
-
Dynamic reels and story content tailored for Lamborghini’s Instagram and cross-posting to Sega’s channels
-
Internal and external case study films for use in B2B communications and digital marketing
-
Deliverables
-
Two comprehensive case study films (internal and external focus)
-
Curated photo and video album optimized for social and digital campaigns
-
Strategic content rollout plan supporting both brands’ global marketing objectives
Impact
The campaign successfully merged pop culture icons with automotive prestige, captivating the audience through real-time, visually dynamic storytelling. The partnership between Boat Studios, Sega, and Lamborghini not only produced stand-out social metrics but also provided lasting content assets for multi-channel use, setting a new benchmark for sports and gaming brand collaborations.
View More
2023 Looks
